4NI.co.uk
Northern Ireland's award winning website directory & search engine. Featuring thousands of categorised business listings, cars, jobs and property as well as regional and national news updated throughout the day.

4NI.co.uk offers an easily accessible and cost effective medium for showcasing a company's products and services.

With more and more companies across Northern Ireland investing in a website to join the technological age, it's never been more important to further impress your digital footprint on this constantly evolving landscape.

Having a dedicated website is great for brand identity but that only works when people already know who you are; until then there is no guarantee that people will find your site at all.

4NI is here to help you find an equal footing on the internet by expanding on and developing your digital presence. Primarily, making it quick and easy for your products and services to be found online. Through a combination of industry know how and targeted market research we can take your business, be it an SME or an International Corporation, and give it a voice that will be heard in all the major search engines.

www.4ie.ie
The 4NI brand includes 4IE.ie, providing a unique platform for Northern Irish companies to promote their services in the Republic of Ireland. So not only can you make your presence known on 4NI, you can further expand your digital footprint with 4IE.ie, with unique search phrases and categories that target Ireland too.

What do we do?
We drive traffic to your business through a clever combination of keywords, all searchable through the major search engines. The majority of our traffic comes from customers, both private and commercial looking for a service or a product you provide.

How do we do that?
We design online advertisements dedicated to your business. When you join 4NI, we'll set you up with a Search Optimised Listing to get your business the exposure it deserves.

ABC Audited
ABC auditing gives independent validations of 4NI's position as Northern Ireland's No.1 Internet Directory.

According to the most recent ABC figures (1 October 2010 - 31

October 2010) 4NI.co.uk receives 497,903 unique visitors on average every month! Altogether giving us over 1.5 million monthly page impressions.
ABC Audited

Our services include:
  • Search Optimised listing within the directory & search engine.
  • Rotating on screen advertising targeting casual browsers.
  • Access to Northern Ireland's first and only search engine.
  • Journalists producing up to the minute Local, National and International News & Business News, with the facility to submit your own news stories and subscribe to daily news updates.
  • Dedicated cars search engine - private, commercial, plant & agricultural.
  • Dedicated Property and Jobs search engine facilities.
Your Optimised listing will feature the following:
  • Your full company contact details.
  • Your company logo (linked to your website).
  • A full page dedicated to your company description, listed products & services.
  • Additional links to specific sections of your own website.
  • Up to 6 images all with backlinks.
  • Fully searchable keywords and phrases that drive traffic from the major search engines.
  • Unique Username and Password allowing you to access and edit your company description, or drop us an email and we'll do it for you.
You don't need to be internet savvy to see impressive results
When you join 4NI. We have all the search engine optimisation (SEO) know-how to get the internet working for you.

What if I don't have a website, can I still join 4NI?
Don't worry if you haven't got a website of your own, you don't need done, but you do need online exposure. You can consider your Optimised Listing on 4NI as your very own mini website.
With all the behind-the-scenes keywords and phrases we apply to your advertisement you'll not only see the results in major search engines but in your business too.

I'm only a small local business...
A lot of companies advertising on 4NI are exactly the same as you.
We've designed our site to cater for all sizes.

So if anyone is looking for your type of products or services on our site, or even on Google, we aim to have your contact details ranked and accessible. 4NI gives you the unique opportunity to compete on a level playing field, against competitors you once thought too big to challenge!

Do I really need to advertise?
Everyone does. Research has shown that those businesses that continue to market themselves during an economic 'down-turn' will recover quicker and maintain a loyal customer base by maintaining their brand identity when others have removed themselves from view.

Advertising with us, for a nominal fee guarantees that your business is being promoted even during slow periods.

How can I increase my exposure more?
Our Search Optimised listings work hard every single day to bring in traffic from the major search engines online. Once customers are on the 4NI website we can draw even more attention to your business with any one of the following advertisements.

Banner & Button Advertisements
Banners are clickable through to your own website, or direct to your 4NI Optimised Listing.
Your Banner can be one single image or animated. Animation may include a limited number of frames in an infinite loop. Buttons are static, non-animated advertisements that rotate around the 4NI site to allow each of our clients the best possible exposure.

Sponsored Category links
Truly targeted and straight to the point. Want everyone to know you are one of the top Architects in Belfast? Show them!

Choose from hundreds of specialist categories, so when clients use our 'Quick Category Finder' on our homepage they find you. Or when they look at your competitor, you are the next advert they see.

We place a clickable Sponsored link featuring your logo and key information that takes customers straight to your Optimised listing.

Custom Web Spiders
Web Spiders allow us to automatically strip your products from your site and advertise them on 4NI.

We have an unrivalled ability to promote our clients through our own well recognised brand identity, and Search Optimisation through our frequesntly updated product spiders.

Jobs Custom Webspider
We harvest information from the jobs section of your website and transfer them to our database for display, alongside your logo in the Recruiters section. Your vacancies are then fully searchable through our job search facility.

Customer job entries are displayed in bold, at top of the relevant section within the database. We'll issue you with a Username and Password too, allowing you to add, remove and edit your jobs content.

Car & Property Custom Webspider
All cars or property advertised within your website can be listed using a custom written web spider to harvest description and images of vehicles from your website and transfer them to the 4NI database for display.

For Cars customers can search by Make, Model, Dealer and Price or simply use the 'Keywords' search field to specify particulars.

Our Property search facility allows users to filter by Region, Price, Agent and Price or use the 'Quick Search' function.


ADVERTISING RATES & DATA

Basic directory listing - £120 per annum
  • Single category listing with address and contact details with backlink to your website.

Search Optimised Listing - £250 per annum*
  • Multiple category listing with embedded logo adjacent to company listing serving as a backlink to your website.
  • 3500 character full page description with log in details allowing you to update your content at any time, as often as required.
* Or £375 if you wish to be included in the 4ie.ie site also.

Sponsored Category Link**
  • Guarantees your business a Top Three Position* in that category, ensuring maximum visibility of your listing.
  • Includes your company logo and summarised service text to further highlight your companies profile.
  • Position 1 = £500 per annum Position 2 = £400 per annum
  • Position 3 = £300 per annum

News Sponsorship - £900 per calendar month
  • News Sponsorship will give your company prominent visibility with a large format Island advertisment within our news stories.
  • 200 pixels x 200 pixels.
  • A text link advert will also appear within the daily news feed sent out from 4NI (18.5K subscribers).

Revolving Button Ad* - £240 per month
  • Displaying on every page on hundreds of different sections, comprising of 1000's of web pages.
  • Rotated top to bottom and section to section.
  • Depth x Width - 90 pixels x 90 pixels.

Revolving Banner Ad* - £1000 per calendar month
  • Displayed 2 per page on hundreds of different sections, comprising of 1000's of web pages.
  • Rotated top to bottom and section to section.
  • Rotated from top to bottom and section to section.
  • Depth x Width - 60 pixels x 468 pixels.

Leaderboard Ad* - £1100 per calendar month
  • Large format banner advertisment.
  • Depth x Width - 90 pixels x 728 pixels.

Targeted Motoring Banners - £250 per month
  • Banner Ad, displayed at top of every car search page.
  • One available for every car manufacturer.
  • Depth x Width - 60 pixels x 468 pixels.

Car Webspider** - £250 per spidered website, per annum
  • All cars advertised within your website can be included on 4ni.co.uk/cars.
  • We use a custom written web spider to harvest description and images of vehicles from your website and transfer them to the 4NI cars database for display.

Jobs Webspider** - £800 per spidered website, per annum
  • Custom written web spider to harvest information from jobs section of customer website and transfer to 4NI jobs database for display.
  • With accompanying embedded logo in Recruiters section. Customer job entries displayed in bold, at top of relevant section within the database.
  • Login password allowing add, remove and edit.

Property webspider** - £500 per spidered website, per annum
  • Custom written web spider to harvest information from property section of customer website and transfer to 4NI database for display.
  • With accompanying embedded logo in Property section. Customer Property entries displayed in bold, at top of relevant section within the database.

*Minimum contract for revolving button ads is 3 months.
Prices for shorter contract periods available upon application.


**Search Optimised listing required.

All banner and leaderboard advertisements are managed using the Adtech Management system.



TECHNICAL SPECIFICATIONS
  • Button and banner ads: should be supplied as a JPEG or PDF and designed to size (72dpi, 90 pixels x 90 pixels) in screen colours (RGB).
  • File size should not exceed 15kb for banner ads or 6kb for button ads.
  • Banner animation may include any number of frames in an infinite loop.
  • Buttons may not be animated.

Your Company Logo:
A suitable company logo must be supplied as a JPEG or PDF. We will scale the logo down to optimal online viewing specifications. File size should not exceed 6kb. Logos may not be animated. If digital copy cannot be produced, the customer should supply a clean copy of the appropriate logo suitable for scanning. Accompanied by all relevant components and fonts where possible.


CONTACT DETAILS

Sales Enquiries
Sales Manager Marc Paul
Sales Enquiries mpaul@4ni.co.uk
Telephone: 02890 319 008 UK
04890 319 008 from ROI
Production Department
Telephone: 02890 319 008 UK
04890 319 008 from ROI
Fax: 02890 727 803 UK
04890 727 803 from ROI
Submitting Artwork: ecopy@4ni.co.uk
Submitting Editorial: newscopy@4ni.co.uk
Flagship Media Group - Unit C3 - 6 Westbank Drive - Belfast - BT3 9LA - Northern Ireland